Being the independent voice of our industry, Benefits Alliance prioritizes and provides resources to advocate for growth and positive change for advisors across Canada.

Meet The Team

The leadership of Benefits Alliance is a combination of industry veterans, accomplished advisors and dedicated committees that deliver on our mission.

Industry Advocacy

Our committee and board are focused on creating the best working environment for advisors and being able to provide the best solutions to clients.

Our Story

Starting in 2000, Benefits Alliance was formed for knowledge sharing of best practices between growing Canadian firms. Much has evolved to where we are today.

About Us

Benefits Alliance was created to better provide Employee Benefits and Group Retirement Solutions by fostering connections between advisors and service providers.


Operational committees form the foundation for Benefits Alliance policy, activities and growth.