Better Advisors. Better Advice.
We work intimately with our clients to create plans that are innovative and flexible; effective plan management delivers cost-effective stability, today and for the long-term. Preferred, strategic partnerships with our insurance suppliers results in our ability to offer unique products and services and competitive pricing.
The Benefits Alliance Group
As a national organization consisting of 29 independent member firms with more than 175 advisors, we collectively administer over 7,500 employee benefit plans. With $900 million of group insurance premiums for those benefit plans, as well as 1,500 group retirement plans that have over $2.5 billion in plan assets.
Prospective member firms are peer-nominated and reviewed. At Benefits Alliance, only the best advisors providing the best advice are invited to join our group. As an industry advocate and thought leader, we primarily focus on small to medium sized businesses. We are dedicated to representing the best interests of our members and their respective clients.
At Benefits Alliance, we provide our member firms with the tools, resources, and unique proprietary products and services that will meet and exceed client expectations. We are committed to providing continuing education and professional development initiatives to ensure the highest standards of service.

Rob Catalano - How to Engage Employees in Uncertain Times
As uncertainty spreads through executives, HR professionals and every single employee, it gets challenging to operate in a ‘new normal.’
Pivot & Adapt
Our Virtual Spring Conference aims to provide attendees with insights into group benefits, retirement services and applicable takeaways that allow them to continue providing exceptional advice to their clients.
Find Benefits & Services
Employee Benefit Plans
Our firms leverage the resources of Canada’s leading national alliance of independent employee benefits advisors.
Group Retirement Plans
We provide access to key resources, such as investment reviews, employee education, counselling services and more.
Benchmarking Platform
With Cloud Advisors’ digital platform, we combine automated client files reporting with a unique benchmarking experience.
Preferred Pharmacy Network
Our firms leverage the resources of Canada’s leading national alliance of independent employee benefits advisors. Learn
Critical Illness Protection
We partner with suppliers that offer key competitive advantages, including group plans with no pre-existing conditions and more.
Health and Wellness
Our firms believe in helping clients promote and support their employees’ physical, mental, and financial well-being.
Travel Insurance
Our member firms understand that there are many reasons that clients require travel insurance for peronal or business matters.
Human Resource Solutions
Our member firms understand the importance of compliance with developing employee policies and handbooks.
Alternative Products
At Benefits Alliance Group, our member firms recognize that clients can have needs that extend beyond core benefits plans.
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Become A Member Today