Better Advisors. Better Advice.

We work intimately with our clients to create plans that are innovative and flexible; effective plan management delivers cost-effective stability, today and for the long-term. Preferred, strategic partnerships with our insurance suppliers results in our ability to offer unique products and services and competitive pricing.

The Benefits Alliance Group

As a national organization consisting of 29 independent member firms with more than 175 advisors, we collectively administer over 7,500 employee benefit plans. With $900 million of group insurance premiums for those benefit plans, as well as 1,500 group retirement plans that have over $2.5 billion in plan assets.

Prospective member firms are peer-nominated and reviewed. At Benefits Alliance, only the best advisors providing the best advice are invited to join our group. As an industry advocate and thought leader, we primarily focus on small to medium sized businesses. We are dedicated to representing the best interests of our members and their respective clients.

At Benefits Alliance, we provide our member firms with the tools, resources, and unique proprietary products and services that will meet and exceed client expectations. We are committed to providing continuing education and professional development initiatives to ensure the highest standards of service.

Dr. Robyn Hanley-Dafoe

As an expert on Resiliency and Workplace Wellness, Dr. Robyne Hanley-Dafoe is a multi-award-winning psychology and education instructor who specializes in resiliency, navigating stress and change, and personal wellness in the workplace.

Find Benefits & Services

Employee Benefit Plans

Our firms leverage the resources of Canada’s leading national alliance of independent employee benefits advisors.

Group Retirement Plans

We provide access to key resources, such as investment reviews, employee education, counselling services and more.

Benchmarking Platform

With Cloud Advisors’ digital platform, we combine automated client files reporting with a unique benchmarking experience.

Preffered Pharmacy Network

Our firms leverage the resources of Canada’s leading national alliance of independent employee benefits advisors. Learn 

Critical Illness Protection

We partner with suppliers that offer key competitive advantages, including group plans with no pre-existing conditions and more.

Health and Wellness

Our firms believe in helping clients promote and support their employees’ physical, mental, and financial well-being.

Travel Insurance

Our member firms understand that there are many reasons that clients require travel insurance for peronal or business matters.

Human Resource Solutions

Our member firms understand the importance of compliance with developing employee policies and handbooks.

Alternative Products

At Benefits Alliance Group, our member firms recognize that clients can have needs that extend beyond core benefits plans. 

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