About Us
Benefits Alliance is Canada’s leading organization of independent benefits advisory firms.
Benefits Alliance is Canada’s leading organization of independent benefits advisory firms. As an industry-leading association, Benefits Alliance focuses on education, collaboration and advocacy by providing our members with tools, resources, and unique proprietary products and services that meet and exceed client expectations. Our members, who are employee benefit and retirement plan specialists work with more than 16,000 employer plan sponsors who collectively have over two million Canadians enrolled in their plans.
Our members are collectively responsible for more than $2.9 billion in annual benefit plan premiums and over $8 billion in retirement plan assets.
Our Members Represent
Benefits Alliance is a collaboration of like-minded Benefits and Financial Advisors who go the extra distance for their Clients. With access to a large offering of carefully-selected Preferred Solution Providers, our Members’ Clients are sure to get the very best within today’s marketplace.
Benefits Alliance is positioned as an Industry Advocate; we offer Member Tools and Resources, Education, and Professional Development.
Employer Plan Sponsors
Canadians Enrolled in Plans
In Group Insurance Premiums
In Retirement Plan Assets
What We Are All About
Our Mission
Benefits Alliance champions the growth and success of independent benefits advisory firms. We provide value through resources and solutions.
Our Vision
Benefits Alliance is the leading forum for independent professional Benefits Advisors working together to best serve Canadian Employers.
Our Pillars
Client Focus
Members
Our team

Director, Employee Benefits

President & Benefits Advisor

President

Principal

Partner, Practice Focus – Benefits & Pension

Partner
Meet Our Board Members
Want To Become a Member?
Join a powerful network of independent benefits and retirement advisors across Canada. Access exclusive tools, insights, and industry-leading support.