About Us

Benefits Alliance is Canada’s leading organization of independent benefits advisory firms. 

Benefits Alliance is Canada’s leading organization of independent benefits advisory firms. As an industry-leading association, Benefits Alliance focuses on education, collaboration and advocacy by providing our members with tools, resources, and unique proprietary products and services that meet and exceed client expectations. Our members, who are employee benefit and retirement plan specialists work with more than 16,000 employer plan sponsors who collectively have over two million Canadians enrolled in their plans.


Our members are collectively responsible for more than $2.9 billion in annual benefit plan premiums and over $8 billion in retirement plan assets.

Our Members Represent

Benefits Alliance is a collaboration of like-minded Benefits and Financial Advisors who go the extra distance for their Clients. With access to a large offering of carefully-selected Preferred Solution Providers, our Members’ Clients are sure to get the very best within today’s marketplace.

Benefits Alliance is positioned as an Industry Advocate; we offer Member Tools and Resources, Education, and Professional Development.

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Employer Plan Sponsors

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Canadians Enrolled in Plans

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What We Are All About

Whether you are seeking Benefits or Financial advice, or you are a Benefits or Financial professional looking to leverage your position in the marketplace, Benefits Alliance is where you want to be!

Our Mission

Benefits Alliance champions the growth and success of independent benefits advisory firms. We provide value through resources and solutions.

Our Vision

Benefits Alliance is the leading forum for independent professional Benefits Advisors working together to best serve Canadian Employers.

Image cover for video from Benefits Alliance President, Carolyne Eagan - Benefits Alliance

Our Pillars

Education

Benefits Alliance actively pursues learning opportunities for all of our Members.

Client Focus

All our Member firms are focused on providing an elevated, client-first experience that helps you find the right solution.

Members

Benefits Alliance fosters strong collaboration between our Members and the Preferred Solutions Providers they frequently work with.

Advocacy

Benefits Alliance prioritizes and provides resources to advocate for growth and positive change for advisors across Canada.

Our team

Benefits Alliance believes that kindness, adaptability, and courage make space for creative excellence.

Meet Our Board Members

Meet all the people working behind the scenes at Benefits Alliance.

Want To Become a Member?

Join a powerful network of independent benefits and retirement advisors across Canada. Access exclusive tools, insights, and industry-leading support.