Canada’s leading voice for independent employee benefits solutions.

Benefits Alliance Members have access to industry leading content.


Industry Voice

Become a Member

Better Advisors.
Better Advice.

Knowledge Library

The Benefits Alliance archive of presentations, documentation and more. This is a vault of knowledge for the Canadian advisor.

Membership Exclusives

Members have access to a weekly session with Preferred Solution Providers giving insider details on research, products, and services to give you an edge.

Benefits Alliance Learning Centre

Learn from the best in the industry and obtain Continuing Education (CE) credits along the way. A variety of lectures, courses and Passport Learning sessions are released throughout the year.

We Often Get Asked…

How do I become a Benefits Alliance Member?

Membership options are available for Canadian Group Benefits and Group Retirement advisors and firms.

Become a Member >

How can I become a Preferred Partner?
Our comprehensive application process ensures that our advisors can represent the best options in the marketplace. If you have a product or service that would be complementary to Group Benefits or Group Retirement offerings, you can apply here

Partner Application >

How do I know if my Group Benefits Advisor is a Benefits Alliance Member?

Our members have access to many tools that you may see co-branded by both their firm and Benefits Alliance. You may also see the Benefits Alliance logo in their email signature. The easiest way is to see if their firm is listed on our Members Directory.

Our Members >

Client Focused

Group Benefits

The right Group Benefits plan provides excellent value to organizations and their people. Choosing the right program can be complicated. Learn more and find an advisor who can guide you through the process and help you find the right plan.

Group Retirement

Planning ahead can be a difficult objective. Learn more about the options available and how you can find the right advisor to guide you to the right Group Retirement solution.

Find an Advisor

Looking for an expert in Group Benefits or Group Retirement? Search our network of member advisors nationwide.

We Partner with Industry Leaders in Group Benefits and Group Retirement

Trust. Integrity. Respect.

Meet Our Members

Learn more about our Member firms across the country. Each firm provides Group Benefits and/or Group Retirement Services.

Meet Our Preferred Solution Providers.

Thoroughly vetted and trusted, these solution providers have a connection to all of our members and offer a standardized level of service, access, and preferred opportunity for our clients.

Well Connected

Collaboration between our Members and Preferred Solution Providers is encouraged. This unique dynamic exceeds expectations for client work, advocacy and industry growth.

We’re Better Together

Benefits Alliance is a not-for-profit organization that greatly values the help of our members who volunteer on our operational committees. These positions are limited and focus on particular objectives like Industry Advocacy, Partnerships, Events and so much more.

Leadership & Industry Authority

Meet The Team

The leadership of Benefits Alliance is a combination of industry veterans, accomplished advisors and dedicated committees that deliver on our mission.

Industry Advocacy

Our committee and board are focused on creating the best working environment for advisors and being able to provide the best solutions to clients.

Our Story

Starting in 2000, Benefits Alliance was formed for knowledge sharing of best practices between growing Canadian firms. Much has evolved to where we are today.