Our Story

The evolution of the benefits industry in Canada is happening at a faster pace than ever before. Our advocacy mission is to be the leader in directing those changes to benefit Canadian employers, employees, and our advisors.

Our Advocacy Committee leads the charge of the Benefits Alliance Voice. Learn more about the Advocacy Committee’s process and how you can participate.

Our Pillars

Benefits Alliance actively pursues learning opportunities for all of our Members.

All our Member firms are focused on providing an elevated, client-first experience that helps you find the right solution.

Benefits Alliance fosters strong collaboration  between our Members and the Preferred Solutions Providers they frequently work with.

Benefits Alliance prioritizes and provides resources to advocate for growth and positive change for advisors across Canada.