Meet Tony Conte in this week’s Member Spotlight and learn more about Prime Benefits Group.

Where does Prime Benefits operate?

Prime Benefits Group is located in Ottawa, Ontario, but has clients in several provinces coast to coast.

How did you enter the industry?  

I was recruited for the Group and Pension management program of London Life having Graduated from McMaster University in 1981.

What makes Prime Benefits different?  

My partner Dave Dickinson and I strongly believe that Knowledge, Experience, and a desire to continuously innovate to meet our clients’ needs make us different.  We also believe in, encourage and support continuous learning and professional development for each of our team members.

What is something that people do not know about you? 

I love to cook for family and friends whenever I can and spend a great deal of time researching and watching cooking shows and coming up with my own recipes.

What is the biggest lesson that you have learned in the business?

Honesty and Integrity mixed with hard work, innovation and caring about what we do, and putting clients first is a pretty good recipe for success.

What are you hoping to do with The Benefits Alliance Group?  

As a past Chair of the Benefits Alliance Board, my hope has always been to help The Benefits Alliance Group become the voice of small and medium-size employers in Canada for Pension and Benefits related issues.

Do you have insights about the industry that you would like to share?

The COVID pandemic has resulted in the acceleration of our industry becoming digitized, making the future of our industry very exciting. However, change is never easy, especially rapid change.  As the Benefits world transitions to providing more holistic benefits where a plan is not only about paying for prescriptions or dental claims, but rather, about providing employees with the resources they will need to take care of their physical, mental and financial wellbeing, the value of advice from a knowledgeable and experienced advisor will become even more important.   We’ll see the advisor’s role transitioning to one where we not only help design and manage benefits and retirement programs for clients but help them engage employees to understand and access the benefits and services being provided. 

 The success of this transition, we believe, will rely heavily on the “Benefits Advisor” working even more closely with the clients.


The Benefits Alliance Member Spotlight Series showcases providing unique benefits solutions, group retirement and more to Canadian businesses.