Incoming President Jim Edmands

by | Nov 11, 2019 | Uncategorized

I am very pleased to be working withThe Benefits Alliance Group.  The BA membership is a very talented group of people, the best in the industry with the depth, experience and the vision Canadian business’s need in today’s fast-paced changing marketplace.

I have been in Sales and Marketing for over 30 years, with a diverse background that has included direct selling and servicing, operating small and medium sized business and working for major Canadian Corporations. These companies were in the insurance industry and in the sports and entertainment business, more complimentary industries than you might first expect. The constant throughout those diverse roles was my commitment to the client’s needs and my desire to be the best at what we do.

I believe that we can build on the great success that The Benefits Alliance Group has achieved over the past 20 years by using our vast experience and knowledge across our member firms to adapt to this changing marketplace.

Our future strategies include:

  • A Deeper Relationship with our Strategic Partners
  • With a focus on providing our members with a competitive advantage in the marketplace
  • Growth in our membership through delivering value-added services with a focus on technology
  • Strengthening our presence across Canada
  • Continue to grow our presence as an industry advocate

What makes BA unique is the ability to provide local personal service through independent entrepreneurs while leveraging the expertise and resources of our more than 175 advisors, providing a superior experience through our partner relationships.

I look forward to continuing the success of The Benefits Alliance Group, its member firms and our Strategic partners by building an environment that supports the very best in advice and service to our more than 7,500 clients.