About

About Us

Meet the Team

Our team consists of highly regarded professionals.

Knowledge Base

Archive of presentations, documentation and more.

Group Benefits

Employee benefits are necessary in Canada.

Group Retirement

Group retirement plans can have a positive impact on RRSPs.

Our Pillars

Education

Learning opportunities for all of our Members.

Client Focus

Client-first experience that helps you find the right solution.

Members

Carefully selected through peer-nominations and reviews.

Industry Advocacy

Resources to advocate for growth and positive change.

Welcome to Benefits Alliance

A message from our President

Benefits Alliance is proud to introduce our new president, Carolyne Eagan.

Watch on YouTube

A word from our members

A word from one of our mebers, Shirley Reiter, from Elev8 Wealth Advisors Inc.

Watch on Vimeo

Find an advisor

Explore our directory of experienced advisors from Benefits Alliance member firms across Canada.

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Advocacy
Conferences
Providers
Our Members
Blog

Spark Conference

April 12-14, 2026

Held over two dynamic days each April, the Spark Conference brings together Benefits Alliance members, partners, and industry experts for impactful sessions, thought leadership, and unparalleled networking opportunities. Registration is only available to Benefits Alliance members.

IGNITE Conference

April 13-14, 2026

Join us for a day loaded with education, collaboration, best practices & networking! Open to industry advisors, and plan sponsors. BA membership is not required.

Connect Conference

September 14-16, 2025

Join us for two full days of Group Benefits and Group Retirement programming while connecting with peers in the industry. Registration is only available to Benefits Alliance members.