Benefits Alliance Announces Aria Benefits as New Member Firm

Share this post

Benefits Alliance Announces Aria Benefits as New Member Firm.

Aria Benefits combines deep industry expertise with a highly personalized, relationship-driven approach to employee benefits and group retirement plans. What sets Aria apart is their ability to connect authentically with decision-makers – business owners, Chief People Officers, and HR leaders – and truly understand their organizational challenges.


“Benefits Alliance is pleased to welcome Aria Benefits to our expert member community, strengthening our commitment to peer-to-peer learning, professional development, and collaboration,” said Carolyne Eagan, President of Benefits Alliance. “Led by Robin Bailey and his partners at Life & Legacy Advisory Group, Aria Benefits brings a track record of innovation and business success. We’re particularly excited to explore
opportunities for collaboration on the BA Voice podcast, an education series for plan sponsors. Given the success of Aria’s Success Leaves Clues podcast, we look forward to the insight and expertise they will bring. As Aria Benefits continues to grow, we’re confident they will both contribute to and benefit from the deep well of knowledge within the Benefits Alliance network.”


”Joining Benefits Alliance allows us to collaborate with like-minded leaders who are committed to raising the bar in the employee benefits industry,” said Robin Bailey, Founder & Managing Partner of Aria Benefits. ”We’re excited to contribute our voice, learn from others, and work together to advocate for the needs of Canadian employers and employees.”


Aria Benefits believes Benefits Alliance will open doors to new partnerships, advocacy opportunities, and thoughtful leadership platforms, helping them grow their business while staying at the forefront of change in our industry.

About Aria Benefits

Aria Benefits was founded in 2018 as a fresh, modern brand dedicated exclusively to providing innovative, personalized employee benefits and group retirement solutions. While Aria represents a new chapter, their story began much earlier – their original firm was launched in 2005 as a partnership committed to delivering exceptional financial advice and service to Canadian businesses. Today, Aria is proud to be known not only for their experience and client-centred approach, but also for their innovative strategies to stay connected to industry leaders and trends, including through their podcast, Success Leaves Clues. Aria remains passionate about helping organizations build competitive, meaningful benefits plans that support their people and their business goals.

About Benefits Alliance

Benefits Alliance is Canada’s leading organization of independent benefits advisory firms. As an industry-leading not-for-profit association, Benefits Alliance focuses on education, collaboration and advocacy by providing our members with tools, resources, and unique proprietary products and services that meet and exceed client expectations. Their members, who are employee benefit and retirement plan specialists work with more than 13,000 employer plan sponsors who collectively have over two million Canadians enrolled in their plans.

View Full Press Release and Contact Information Here.

September 14-16, 2025

Find what you are looking for:

Join our newsletter

Stay up to date on features and releases.

We prioritize your data's security in our terms