Founded in 1847, The Canada Life Assurance Company was Canada’s first domestic life insurance company.

Today, Canada Life provides insurance and wealth management products and services in Canada, the United Kingdom, Isle of Man and Germany, and in Ireland through Irish Life.

Benefits Alliance is Canada’s leading organization of independent benefits advisory firms. As an industry leading association, Benefits Alliance focuses on education, collaboration and advocacy by providing their members with tools, resources, and unique proprietary products and services that meet and exceed client expectations. Their members, who are employee benefit and retirement plan specialists work with more than 13,000 employer plan sponsors who collectively have over two million Canadians enrolled in their plans.